The television industry, though more glamorous than other industries, still follows some of the same rules of other industries. Specifically, success begets success. Networks that see rival networks succeed score high ratings with a show may develop a similar show, hoping to enjoy similar success. This same thing often happens in sports as well. Although some of these copycat programs lead to positive results and decent ratings for the shows, the major broadcast networks face shrinking audiences and shrinking markets in many of their time slots. Unlike a generation ago, NBC, ABC, CBS and Fox face more competition than ever from cable networks and cable channels, along with changing television-viewing patterns. Many TV viewers have been turned off by shows that lack originality.
Although the networks have not reached the point of irrelevance, they no longer command the TV spectrum. Increasingly, viewers get their entertainment on demand, or from different sources than the networks. The In View series (http://inviewseries.com), a television series that runs on cable networks and cable channels, will look at the shifting TV-viewing habits of people across the country, such as the increasing use of DVR’s, TiVo and on-demand programming.
In View hosted by Larry King airs on cable channels and cable networks across America, and also distributes its content to viewers worldwide on the internet. The internet has become a popular medium for people to catch up on their favorite shows. Many people no longer feel obligated to watch a TV show when it originally airs, because they can watch it later, and then fast-forward through the commercials. These changing habits may ultimately lead to a different financial model for the television industry.